{"id":59,"date":"2024-12-03T10:17:05","date_gmt":"2024-12-03T03:17:05","guid":{"rendered":"https:\/\/uynghi.com\/?p=59"},"modified":"2025-11-21T13:33:56","modified_gmt":"2025-11-21T06:33:56","slug":"cac-cach-de-toi-uu-conversion-rate","status":"publish","type":"post","link":"https:\/\/uynghi.com\/cac-cach-de-toi-uu-conversion-rate\/","title":{"rendered":"C\u00e1c c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u Conversion rate"},"content":{"rendered":"\n<p>Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec,\u00a0ch\u00fang ta s\u1ebd \u0111\u1ebfn v\u1edbi nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 n\u00e0y. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t ra m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i cho website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng xem qua th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, m\u1ee5c ti\u00eau n\u00ean l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 l\u1ea1i th\u00f4ng tin nh\u1eadn \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n<\/li>\n\n\n\n<li>\u0110\u0103ng k\u00ed Mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Download ph\u1ea7n m\u1ec1m, \u1ee9ng d\u1ee5ng<\/li>\n<\/ul>\n\n\n\n<p>Sau khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, h\u00e3y \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch sau \u0111\u00e2y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Th\u1eed nghi\u1ec7m A\/B testing<\/strong><\/h3>\n\n\n\n<p>A\/B Testing (split testing hay bucket testing) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa 2 phi\u00ean b\u1ea3n c\u1ee7a webpage. T\u1eeb \u0111\u00f3 vi\u1ec7c so s\u00e1nh \u1ea5y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<p>C\u00f3 hai content cho trang m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh n\u00ean s\u1eed d\u1ee5ng content n\u00e0o. L\u00fac n\u00e0y, doanh nghi\u1ec7p n\u00ean ch\u1ea1y A\/B testing \u0111\u1ec3 xem l\u1ef1a ch\u1ecdn n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra hai phi\u00ean b\u1ea3n thay th\u1ebf c\u1ee7a trang (trang A v\u00e0 trang B). M\u1ed7i trang s\u1ebd c\u00f3 m\u1ed9t content kh\u00e1c nhau. Ph\u1ea7n m\u1ec1m A\/B testing h\u01b0\u1edbng 50% l\u01b0\u1ee3ng traffic \u0111\u1ebfn trang A v\u00e0 50% \u0111\u1ebfn trang B.<\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p h\u00e3y xem k\u1ebft qu\u1ea3 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ed7i trang. Trang n\u00e0o c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 trang c\u00f3 content hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. T\u0103ng ni\u1ec1m tin<\/strong><\/h3>\n\n\n\n<p>C\u00f3 nh\u1eefng l\u00fd do khi\u1ebfn&nbsp;t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p&nbsp;do kh\u00e1ch h\u00e0ng v\u1eabn ch\u01b0a \u0111\u1ee7 tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p. V\u00ec v\u1eady, doanh nghi\u1ec7p h\u00e3y x\u00e2y d\u1ef1ng uy t\u00edn b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 3 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. C\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00e0i PR doanh nghi\u1ec7p t\u1ea1i m\u1ed9t trang b\u00e1o uy t\u00edn.<\/li>\n\n\n\n<li>Review c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/li>\n\n\n\n<li>L\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a KOL \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>C\u00f3 l\u1eddi cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Th\u00f4ng tin li\u00ean h\u1ec7 r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. T\u00edch h\u1ee3p live chat, chatbot v\u00e0 nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>\u0110\u00f4i khi nh\u1eefng th\u00f4ng tin doanh nghi\u1ec7p cung c\u1ea5p tr\u00ean website v\u1eabn ch\u01b0a c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra. V\u00ec v\u1eady, vi\u1ec7c t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c ph\u1ea3n h\u1ed3i c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, k\u1ecbp th\u1eddi l\u00e0 vi\u1ec7c\u00a0t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i\u00a0nhanh nh\u1ea5t. Vi\u1ec7c c\u00f3 nh\u00e2n vi\u00ean tr\u1ef1c chat 24\/7 l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n v\u1edbi doanh nghi\u1ec7p, v\u00ec v\u1eady \u1ee9ng d\u1ee5ng chatbot s\u1ebd gi\u00fap cho doanh nghi\u1ec7p tr\u1ea3 l\u1eddi k\u1ecbp th\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1c th\u00f4ng tin d\u1ecbch v\u1ee5, gi\u00e1 th\u00e0nh, hay c\u00e1ch ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i hi\u1ec7n c\u00f3,\u2026 Sau \u0111\u00f3 nh\u00e2n vi\u00ean th\u1eadt c\u00f3 th\u1ec3 v\u00e0o t\u01b0 v\u1ea5n, tr\u1ea3 l\u1eddi c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u1ee8ng d\u1ee5ng hi\u1ec7u qu\u1ea3 Call to Action<\/strong><\/h3>\n\n\n\n<p>CTA l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t trong m\u1ed7i website ho\u1eb7c landing page c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t CTA ho\u00e0n h\u1ea3o th\u00ec s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m v\u00e0 click v\u00e0o n\u00f3.<\/p>\n\n\n\n<p>CTA t\u1ea1i trang c\u1ea7n \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn th\u1ea5y v\u1edbi ph\u1ea7n text ng\u1eafn g\u1ecdn (t\u1eeb 2-3 ch\u1eef). \u0110\u1ed3ng th\u1eddi, n\u00fat CTA c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u00fang h\u00e0nh \u0111\u1ed9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ecbnh h\u01b0\u1edbng cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>L\u01b0u \u00fd, website c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean c\u00f3 qu\u00e1 nhi\u1ec1u CTA tr\u00ean c\u00f9ng m\u1ed9t trang. Qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u00e2n v\u00e2n tr\u01b0\u1edbc nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn \u1ea5y v\u00e0 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y th\u1ea5y r\u1eafc r\u1ed1i v\u00e0 tho\u00e1t ra kh\u1ecfi trang.<\/p>\n\n\n\n<p>H\u00e3y gi\u1eef cho m\u1ecdi th\u1ee9 th\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp kh\u00e1m ph\u00e1 v\u00e0 h\u00e0nh \u0111\u1ed9ng tr\u00ean trang web nhi\u1ec1u h\u01a1n, v\u00e0 ch\u1eafc ch\u1eafn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website c\u0169ng s\u1ebd t\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. T\u1ea1o ra \u0111\u1ed9 c\u1ea5p thi\u1ebft<\/strong><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd c\u1ee7a kh\u1eafc h\u00e0ng \u0111\u1ec3\u00a0t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0b\u1eb1ng vi\u1ec7c t\u1ea1o ra t\u00ednh c\u1ea5p thi\u1ebft bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay l\u00fac \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c c\u1ea5p thi\u1ebft cho ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1edbm h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 2 lo\u1ea1i c\u1ea5p thi\u1ebft doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 khan hi\u1ebfm li\u00ean quan v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng (VD: C\u00f2n l\u1ea1i 3 t\u00e0i li\u1ec7u cu\u1ed1i c\u00f9ng)<\/li>\n\n\n\n<li>S\u1ef1 khan hi\u1ebfm li\u00ean quan v\u1ec1 th\u1eddi gian (VD: Ch\u1ec9 c\u00f2n 1 ng\u00e0y cu\u1ed1i c\u00f9ng \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i)<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi nh\u1eefng th\u00f4ng tin v\u1ec1\u00a0<a href=\"https:\/\/uynghi.com\/conversion-la-gi\/\">Conversion Rate<\/a> l\u00e0 g\u00ec, t\u1eeb \u0111\u00f3 l\u00ean \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec,\u00a0ch\u00fang ta s\u1ebd \u0111\u1ebfn v\u1edbi nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-huong-dan"],"views":597,"_links":{"self":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/comments?post=59"}],"version-history":[{"count":4,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/59\/revisions\/65"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}