{"id":54,"date":"2024-12-03T09:42:48","date_gmt":"2024-12-03T02:42:48","guid":{"rendered":"https:\/\/uynghi.com\/?p=54"},"modified":"2025-04-26T10:28:24","modified_gmt":"2025-04-26T03:28:24","slug":"conversion-rate-la-gi","status":"publish","type":"post","link":"https:\/\/uynghi.com\/conversion-rate-la-gi\/","title":{"rendered":"Conversion rate l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p>Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eeb m\u00e0 c\u00e1c marker bi\u1ebft t\u1edbi nhi\u1ec1u nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch marketing, t\u1ef7 l\u1ec7 n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<p>V\u1eady conversion l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng Ori t\u00ecm hi\u1ec3u r\u00f5 trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I. <strong>Chuy\u1ec3n \u0111\u1ed5i (conversion) l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Chuy\u1ec3n \u0111\u1ed5i&nbsp;\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed9t th\u1ef1c th\u1ec3 n\u00e0o \u0111\u00f3, hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 chuy\u1ec3n d\u1ecbch th\u1ef1c th\u1ec3 t\u1eeb tr\u1ea1ng th\u00e1i A sang tr\u1ea1ng th\u00e1i B.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf marketing, chuy\u1ec3n \u0111\u1ed5i l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bi\u1ebfn m\u1ed9t kh\u00e1ch gh\u00e9 th\u0103m website th\u00e0nh kh\u00e1ch mua h\u00e0ng<\/li>\n\n\n\n<li>Bi\u1ebfn m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1ebfn d\u1ef1 h\u1ed9i th\u1ea3o c\u1ee7a doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c th\u00e0nh kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p&#8230;<\/li>\n\n\n\n<li>Bi\u1ebfn m\u1ed9t kh\u00e1ch gh\u00e9 th\u0103m c\u1eeda h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>Chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 l\u00e0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01a1n \u0111\u1eb7t h\u00e0ng t\u1ea1i website<\/li>\n\n\n\n<li>\u0110i\u1ec1n th\u00f4ng tin \u0111\u0103ng k\u00ed d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m<\/li>\n\n\n\n<li>\u0110\u0103ng k\u00fd th\u00f4ng tin \u0111\u1ec3 t\u1ea3i t\u00e0i li\u1ec7u<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>II. Conversion l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi l\u00e0&nbsp;Conversion rate&nbsp;l\u00e0 t\u1ef7 l\u1ec7 cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o Website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u01a1n gi\u1ea3n l\u00e0 l\u1ea5y s\u1ed1 \u0111\u1eb1ng sau \/ s\u1ed1 \u0111\u1eb1ng tr\u01b0\u1edbc, \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u00e2n 100.<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00ed d\u1ee5:&nbsp;Website c\u1ee7a b\u1ea1n nh\u1eadn c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trong m\u1ed9t th\u00e1ng l\u00e0 3.000 ng\u01b0\u1eddi, trong \u0111\u00f3 c\u00f3 300 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn t\u00e0i li\u1ec7u. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 (300\/3000)*100% hay 10%.<\/p>\n\n\n\n<p>Qua \u0111\u00f3, ch\u00fang ta c\u00f2n c\u00f3 th\u1ec3 hi\u1ec3u s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u00e0 b\u1ea5t k\u00ec h\u00e0nh \u0111\u1ed9ng n\u00e0o tr\u00ean website m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n. V\u1edbi m\u1ed7i m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra s\u1ebd c\u00f3 m\u1ed9t conversion rate ri\u00eang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>III. Vai tr\u00f2 c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Khi theo d\u00f5i&nbsp;t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i&nbsp;cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t c\u1ee7a website, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1eafm \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a website v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 n\u00ean c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>IV. Conversion cao c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 t\u1ed1t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p?<\/strong><\/h3>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn r\u1eb1ng&nbsp;t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i&nbsp;cao l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi. Tuy nhi\u00ean, vi\u1ec7c cao hay th\u1ea5p ch\u00fang ta n\u00ean xem x\u00e9t c\u1ea3 ch\u1ec9 s\u1ed1 ROI (t\u1ef7 l\u1ec7 sinh l\u1ee3i tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0).<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, doanh nghi\u1ec7p tri\u1ec3n khai th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1. C\u00f3 th\u1ec3 vi\u1ec7c tri\u1ec3n khai n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111em v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n r\u1ea5t nhi\u1ec1u khi kh\u00f4ng th\u1ef1c hi\u1ec7n gi\u1ea3m gi\u00e1, doanh thu c\u0169ng \u0111\u01b0\u1ee3c t\u0103ng l\u00ean. Nh\u01b0ng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p v\u00e0 ROI th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thay v\u00ec t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng\/marketing<\/strong><\/h3>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1\u00a0t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0th\u01b0\u1eddng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u1ed5 bi\u1ebfn nh\u01b0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0110\u1ea7u v\u00e0o &#8211; [x\u1ea3y ra c\u00e1i g\u00ec \u0111\u00f3] -> Chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/blockquote>\n\n\n\n<p>M\u1ed7i kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eebng giai \u0111o\u1ea1n, \u0111\u1ec1u s\u1ebd th\u1ef1c hi\u1ec7n 1 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 1 chuy\u1ec3n \u0111\u1ed5i \u1edf giai \u0111o\u1ea1n n\u00e0y, s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ea7u trong giai \u0111o\u1ea1n k\u1ebf ti\u1ebfp.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:&nbsp;Truy c\u1eadp v\u00e0o website -&gt; \u0110\u0103ng k\u00fd h\u1ecdc th\u1eed -&gt; Mua kh\u00f3a h\u1ecdc<\/p>\n\n\n\n<p>T\u1eeb qu\u00e1 tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau trong ph\u1ec5u b\u00e1n h\u00e0ng\/ marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VI. Nguy\u00ean nh\u00e2n khi\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>C\u00f3 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn&nbsp;t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ed9i dung tr\u00ecnh b\u00e0y tr\u00ean website thi\u1ebfu t\u00ednh trung th\u1ef1c v\u00e0 th\u01b0\u1eddng m\u01a1 h\u1ed3<\/li>\n\n\n\n<li>Web thi\u1ebft k\u1ebf thi\u1ebfu \u1ea5n t\u01b0\u1ee3ng, kh\u00f4ng c\u00f3 s\u1ef1 th\u00e2n thi\u1ec7n<\/li>\n\n\n\n<li>T\u1ed1c \u0111\u1ed9 t\u1ea3i web th\u1ea5p, c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 s\u1ef1 uy t\u00edn, ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eeb m\u00e0 c\u00e1c marker bi\u1ebft t\u1edbi nhi\u1ec1u nh\u1ea5t. \u0110\u00e2y l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":66,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thong-tin"],"views":612,"_links":{"self":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/comments?post=54"}],"version-history":[{"count":3,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":64,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/posts\/54\/revisions\/64"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/media\/66"}],"wp:attachment":[{"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uynghi.com\/rest-api\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}